Baby skin deserves the gentlest care

👶✨ Baby skin deserves the gentlest care.

In my latest research, I explored how science, safety, and sustainability come together to protect delicate skin — and why innovation in baby care matters more than ever.
🌱 Gentle Care for Delicate Skin: Insights from Baby Care Research
Baby skin is thinner, more sensitive, and less protected than adult skin — requiring specialized care to safeguard against moisture loss, UV radiation, and environmental stressors.
🔹 Market Growth: The global baby care market is valued at €15B, with over 1,000 new product launches annually in Europe. Skin care, bath/soap, and wipes dominate, each representing 30% of launches.
🔹 Unique Needs of Baby Skin:
- Thinner epidermis and stratum corneum
- Reduced natural moisturizing factors and melanin
- Developing skin barrier and immature glands
🔹 BASF’s Baby Care Philosophy: “As little as possible, as much as necessary.”
- Preservative‑free wherever possible
- Fragrance‑conscious formulations
- Natural alternatives to mineral oils, silicones, sulfates
🔹 Rigorous Safety Testing: Ophthalmological, dermatological, and patch testing ensure products are safe even for very sensitive skin.
🔹 Innovative Solutions:
- Extra‑Mild Cleansing: Gentle surfactants, pH‑neutral, tear‑free
- Soften & Nourish: Advanced emollients with SWOP technology
- Calm & Protect: Phytosoothe (rapeseed sterols) reduces water loss by 9%, boosts hydration by 25%
- Sun Protection: SPF 50+ with photostable filters
🔹 Sustainability Commitment: 130+ COSMOS‑registered ingredients and eco‑friendly packaging for a natural, safe, and sustainable future.

✨ This research highlights how science, safety, and sustainability come together to protect the most delicate skin.